Harley Davidson, 2, men's long sleeve t-shirt, 100% cotton, S to 5XL

Challenges and Resilience in the Modern Era

The 1970s and 80s were turbulent times for Harley-Davidson. The company faced stiff competition from Japanese manufacturers like Honda and Yamaha, whose motorcycles were often more affordable and technologically advanced. In 1981, a group of 13 investors, led by Vaughn Beals and Willie G. Davidson, bought the company from AMF Incorporated, marking the beginning of a new era. This buyback led to a renewed focus on quality and innovation.

Harley-Davidson's introduction of the Evolution engine in 1984 and the Softail frame in 1984 were significant milestones. These innovations, coupled with a strong marketing campaign that emphasized the brand's heritage and American roots, helped restore Harley-Davidson's reputation.

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Harley Davidson, Eagle, men's long sleeve t-shirt, 100% cotton, S to 5XL

This is QUALITY product screen printed directly (NOT TRANSFERRED) with textile inks dried with infrared heater up to 160° Celsius,which makes them UNWASHABLE at lower temperatures.DO NOT iron on top of the ink as this will melt it.IRON INSIDE OUT ONLY!!!